CV Marketing Analyst

Marketing and Lead Generation Analyst

August 2024 - December 2025

SOFTSWISS, Poland

SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The WINNER of the EGR 2025 (The Best Marketing Team of the Year, B2B)

Also:

Developing analytical reports for the CMO and the marketing department to provide leadership with data for strategic and operational decision-making.
Analyzing lead generation performance across all channels (weekly/monthly/quarterly/annual) to evaluate source effectiveness, control lead quality, and improve the ROI of marketing investments.
Analyzing and optimizing the marketing funnel at all stages
Planning and reviewing lead-generation KPIs on a monthly, quarterly, and annual basis
Automating routine analytical processes and reporting to reduce manual workload and increase operational efficiency.
Developing analytical guidelines, methodologies, and standards to establish a unified approach to data management and analysis.
Conducting and analyzing A/B tests to validate hypotheses, determine statistical significance, and optimize marketing activities.

Hard Skills

# Google Analytics

# A/B Testing

# Google Sheets

# Google Apps Script

# Cohort Analysis

# Pipedrive

# Google Analytics

# A/B Testing

# Google Sheets

# Google Apps Script

# Cohort Analysis

# Pipedrive

# Google Analytics

# A/B Testing

# Google Sheets

# Google Apps Script

# Cohort Analysis

# Pipedrive

# Cohort Analysis

# Google Apps Script

# Google Sheets

# A/B Testing

# Pipedrive

# Cohort Analysis

# Google Apps Script

# Google Sheets

# A/B Testing

# Pipedrive

# Cohort Analysis

# Google Apps Script

# Google Sheets

# A/B Testing

# Pipedrive

# Cohort Analysis

# Google Apps Script

# Google Sheets

# A/B Testing

Google Sheets · Google Analytics · Google Apps Script · Cohort Analysis · A/B Testing · Excel

Performance Marketing Specialist

February 2022 - July 2024

The Penki Kontinentai Group, Lithuania

BS/2. IT outsourcing, software development, software and hardware solutions for banks

Hard Skills

# Google Adwords

# LinkedIn Ads

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Data Studio

# Excel

# A/B Testing

# Lead Generation

# Google Adwords

# LinkedIn Ads

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Data Studio

# Excel

# A/B Testing

# Lead Generation

# A/B Testing

# Excel

# Google Data Studio

# Google Tag Manager

# Google Analytics

# Facebook Ads

# LinkedIn Ads

# Google Adwords

# Lead Generation

# A/B Testing

# Excel

# Google Data Studio

# Google Tag Manager

# Google Analytics

# Facebook Ads

# LinkedIn Ads

# Google Adwords

Google Adwords · LinkedIn ADS · Facebook ADS · Google Analytics · Google Tag Manager · Google Data Studio

Key achievements:

Built a profitable paid acquisition system from scratch, generating 120+ MQLs and 20 SQLs monthly.
Improved funnel performance, increasing Lead CR by 70%, MQL CR by 30% and Deal CR by 10%.
Performed structured A/B tests on landing pages, increasing conversion rates by 2.5 p.p.
Managed Google and LinkedIn advertising budgets of over $9,000 monthly, reducing inefficient spend.
Developed GA4- and Looker-based reporting architecture from scratch, improving marketing-sales alignment.

Also:

Creating digital lead generation system from zero to profit
Manage landing pages development
A/B testing landing pages and digital ads
Web and data analysis
Customizing web analytics system
Creating dashboards
Target audience analysis

Web Analyst, part-time

October 2022 - September 2024

Itgenio

Web Analyst in Online School for Kids (part-time)

Key achievements:

Migrated analytics from UA to GA4 from scratch and built performance dashboards (CPL, CAC, LTV, ROI), reducing marketing spend by 25%.
Optimised acquisition channels through segmented campaigns and behavioural analysis (Looker Studio, GTM, heatmaps), increasing ROI up to 90%.

Also:

Customizing web analytic systems
Creating dashboards
Analyzing all digital ads channels
Creating custom reports

Hard Skills

# Google Adwords

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Data Studio

# Excel

# Analysis

# Google Adwords

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Data Studio

# Excel

# Analysis

# Excel

# Google Data Studio

# Google Tag Manager

# Google Analytics

# Facebook Ads

# Google Adwords

Google Data Studio · Google Analytics · Yandex. Metrica · Google Adwords · Meta ADS · Microsoft Excel

Team Lead in Digital Marketing

May 2021 - January 2022

Creacept

Digital Marketing Team Lead in Edutech, Forex. Left this position because of relocation to Poland

Hard Skills

# Team Management

# Lead Generation

# Project Management

# Google Adwords

# Google Analytics

# Facebook Ads

# Yandex Ads

# Yandex Metrica

# Google Data Studio

# Email Marketing

# Competitive Analysis

# Landing Pages

# Landing Page Optimization

# Team Management

# Lead Generation

# Project Management

# Google Adwords

# Google Analytics

# Facebook Ads

# Yandex Ads

# Yandex Metrica

# Google Data Studio

# Email Marketing

# Competitive Analysis

# Landing Pages

# Landing Page Optimization

# Landing Pages

# Competitive Analysis

# Email Marketing

# Google Data Studio

# Yandex Metrica

# Yandex Ads

# Facebook Ads

# Google Analytics

# Google Adwords

# Project Management

# Lead Generation

# Team Management

# Landing Pages

# Competitive Analysis

# Email Marketing

# Google Data Studio

# Yandex Metrica

# Yandex Ads

# Facebook Ads

# Google Analytics

# Google Adwords

# Project Management

# Lead Generation

# Team Management

Team Management · Online Lead Generation · Project Management · Google Adwords · Google Analytics · Facebook ADS · Yandex ADS · Yandex. Metrica · Google Data Studio · Email Marketing · Competitive Analysis · Landing Pages · Landing Page Optimization

Key achievements:

Built a high-volume lead generation system from scratch, increasing monthly leads from less than 800 to more than 9,000.
Managed advertising budgets of $93K+ monthly, increasing landing page CR by 5–8 p.p. via A/B testing.
Introduced compliance-driven ad workflows, reducing account bans by 65%.
Led a team of five specialists and introduced operational dashboards, improving launch speed and funnel CR.

Also:

Digital marketing team management (4 team members)
Creating lead generation system from zero to profit
Digital Ads
Managing the creation of an email newsletter system
Managed landing pages and lead magnets development
A/B testing landing pages and digital ads
Target audience/competitor analysis
Dashboards
Solving problems with advertising moderation
Web analysis

Digital Marketing Specialist

January 2020 - May 2021

Marketing Analyst

February 2019 - January 2020

AksoptMobile

B2B, E-commerce

Key achievements:

Automated competitive and pricing intelligence, driving +8% B2B revenue through earlier launches.
Increased conversion and traffic, resulting in +20% completed orders and a 30% rise in digital profit.
Optimised checkout and remarketing, adding 5% conversion and generating 7% of all orders.

Also:

Development websites and landing pages:
Divoom - TWS Speakers, Ipega - gamepads for all devices, Robert - unique robot-speaker
Digital Ads
Email marketing
Web analysis
Dashboards
Sales analytics
Products analytics
Client monitoring
Procurement recommendations
Analysis of new product lines
Collection and analysis of information from open sources

Hard Skills

# Web Development

# Google Ads

# Facebook Ads

# Google Tag Manager

# Google Analytics

# WordPress

# Email Marketing

# Web Analytics

# Yandex. Metrica

# Excel

# Sales Analysis

# Product Analysis

# Data Collection

# Web Development

# Google Ads

# Facebook Ads

# Google Tag Manager

# Google Analytics

# WordPress

# Email Marketing

# Web Analytics

# Yandex. Metrica

# Excel

# Sales Analysis

# Product Analysis

# Data Collection

# Product Analysis

# Sales Analysis

# Excel

# Yandex. Metrica

# Web Analytics

# Email Marketing

# WordPress

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Ads

# Web Development

# Data Collection

# Product Analysis

# Sales Analysis

# Excel

# Yandex. Metrica

# Web Analytics

# Email Marketing

# WordPress

# Facebook Ads

# Google Analytics

# Google Tag Manager

# Google Ads

# Web Development

Web Development · Google Ads · Facebook Ads · WordPress · Email Marketing · Web Analytics · Google Analytics · Yandex. Metrica · Excel · Sales Analysis · Product Analysis · Data Collection

Digital Marketing Specialist

July 2018 - January 2019

Voyage Tour

Digital Marketing Specialist in Travel Agency (VIP)

Hard Skills

# Tilda

# Web Development

# Online Ads

# Web Analytics

# Data Analysis

# Tilda

# Web Development

# Online Ads

# Web Analytics

# Data Analysis

# Web Analytics

# Online Ads

# Web Development

# Tilda

# Data Analysis

# Web Analytics

# Online Ads

# Web Development

# Tilda

Tilda · Web Development · Online Ads · Web Analytics · Data Analysis

Also:

Development landing pages (Tilda)
Managing advertising
Web analysis
Data analysis
Cross marketing events with partners
Collaboration with influencers

Digital Marketing Specialist

September 2017 - May 2018

White Tower

Digital Marketing Specialist in B2B, E-commerce.

Also:

Development website and landing pages
Digital Advertising
SMM
Data analysis

Hard Skills

# Web Development

# WordPress

# Tilda

# Google Ads

# Facebook Ads

# Yandex Ads

# SMM

# Data Analysis

# Web Development

# WordPress

# Tilda

# Google Ads

# Facebook Ads

# Yandex Ads

# SMM

# Data Analysis

# SMM

# Yandex Ads

# Facebook Ads

# Google Ads

# Tilda

# WordPress

# Web Development

# Data Analysis

# SMM

# Yandex Ads

# Facebook Ads

# Google Ads

# Tilda

# WordPress

# Web Development

Web Development · WordPress · Tilda · Google Adwords · Facebook ADS · Yandex ADS · SMM · Data Analysis

Freelance/Consulting

August 2013 - August 2017

Building and implementing strategies / tactics to attract new customers for Offline businesses in Minsk, increasing the average check and repeat sales.

Hard Skills

# SEO

# Analytics

# Toolkits

# Competitor analysi

# Data Analysis

# LTV

# USP

# Web Development

# SMM

# Digital Ads

# SEO

# Analytics

# Toolkits

# Competitor analysi

# Data Analysis

# LTV

# USP

# Web Development

# SMM

# Digital Ads

# SMM

# Web Development

# USP

# LTV

# Data Analysis

# Competitor analysi

# Toolkits

# Analytics

# SEO

# Digital Ads

# SMM

# Web Development

# USP

# LTV

# Data Analysis

# Competitor analysi

# Toolkits

# Analytics

# SEO

SEO · Analytics · Toolkits · Competitor analysis · Data Analysis · LTV · USP · Web Development · SMM · Digital Ads

Also:

Analytics: revenue, profit, margin; average check; average LTV; average income on the first purchase; average profit LTV; recoupment of the cost of attracting customers; etc
Toolkit instruments. Development and implementation: up-sell, down-sell, cross-sell; subscription offers; affiliate marketing and programs; service catalogs; loyalty programs; membership models; reactivation of the client base; USP; multi-step sales
Competitor analysis; drawing up a detailed portrait of the target audience; development of a marketing calendar; expansion of the product matrix; increasing the average check; etc
Sites/landing pages development; completion or change of web resources; assistance in the implementation and configuration of CRM

Hi! I am Aleksandr.

Hard Skills

Lead Generation Analysis

Cohort Analysis

Excel, Google Sheets

SQL

A/B Testing

Google Apps Script

Google Analytics

Google Tag Manager

Google Looker Studio

Team management

HTML, CSS

Google Ads

LinkedIn Ads

Meta (Facebook) Ads

Email Marketing

WordPress

YouTube

Capcut

Chat GPT

Gemini

Jira

Confluence

Midjourney

Yandex Metrica

Soft Skills

Experience

Marketing and Lead Generation Analyst

SOFTSWISS, Poland

Also:

Hard Skills

Performance Marketing Specialist

The Penki Kontinentai Group, Lithuania

Hard Skills

Key achievements:

Also:

Web Analyst, part-time

Itgenio

Key achievements:

Also:

Hard Skills

Team Lead in Digital Marketing

Creacept

Hard Skills

Key achievements:

Also:

Digital Marketing Specialist

Marketing Analyst

AksoptMobile

Key achievements:

Also:

Hard Skills

Digital Marketing Specialist

Voyage Tour

Hard Skills

Also:

Digital Marketing Specialist

White Tower

Also:

Hard Skills

Freelance/Consulting

Hard Skills

Also:

Languages

Hobbies

Are you ready to hire me?